Primrose School of Downtown Bethesda | Bethesda Magazine

Family Business Profiles


Primrose School of Downtown Bethesda

Fernanda Landa, Director

8101 Glenbrook Road

Bethesda, MD



Fernanda was born in Ecuador 42 years ago, the middle child of three and a role model of perseverance. With a bachelor’s degree in business, she started a career in Early Childhood Development and quickly gained a strong understanding of how to shape and develop children based on their unique needs. “I learned how to support children and parents in their learning process. We understand and assist children in their development by realizing that they are unique and each has different ways of learning.

Today the director of Primrose in Bethesda, her two sons are her motivation and strength. Thomas is in third grade; Nicolas, his first semester of college, pursuing his business degree.

“I’ve been in Early Childhood Development for over a decade,” she says. “I developed my passion in this field due to the needs of my own children. Over my career, I’ve learned more about roles in child development and the importance each role has in shaping and developing young children.”

“A teacher takes a hand, opens a mind, touches a heart and shapes the future.”

As a strong educator, Fernanda saw the impact she made for her older son and has dedicated herself to growing further and supporting all the children that parents trust to her care. “Parents, teachers and students believe that I can help make a difference in their lives.”

She believes that developing a child’s physical, language and cognitive skills is important as a foundation for their future academic success. “But my experience as an educator has proven to me that the most important part of a child’s growth and development is the social-emotional domain.”

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