Neal Kursban | Bethesda Magazine

Ask the Experts: Seniors & Aging


Neal Kursban

CEO, Family & Nursing Care

1010 Wayne Ave. Suite 1100

Silver Spring, MD



What do your clients appreciate most about you?  How do you know?

We survey our clients annually, and we are humbled that 97 percent reported that they would recommend us to a friend or family member. We believe that we owe these high marks to our caring and compassionate staff, all of whom are expertly trained in helping families navigate their crises.

In addition, 94 percent of clients relayed that their caregiver was a good match for their needs. Annually, only the top four percent of caregivers who apply pass our rigorous screening process. Because of this, we have 1,300+ best-of-the-best caregivers with diverse skills and training to make the right match.

What factors should adult children consider when looking for help for their aging parent?

Seventy-five percent of those who call us need help within 48 hours, which indicates they are facing some kind of crisis with their aging parent. Adult children, most of whom have busy, full lives themselves, need support not only for the physical demands of their parent, but also for the emotional side of dealing with an aging parent.

We pride ourselves on our unique Client Services Manager (CSM) model. The CSM assigned to each case acts as the primary point of contact for all home care needs, both practical and emotional. Whether you need to make sure health care professionals are kept informed of your loved one’s status changes or you just need an understanding voice at the end of a long day, our Client Services Managers are there for you.

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