Ones to WatchSPONSORED CONTENT
Founder and Managing Director, Corewood Care
4701 Sangamore Road, Suite S225
Mary O’Donoghue, a woman in her early 30’s, stands out in a predominantly male dominated eldercare industry. Mary pursued a law degree, but she had a stronger desire to build her own business, one that involved helping others.
Personal experience fueled this interest. Her father, a physician, was diagnosed with early-onset Alzheimer’s when he was only 56 and she was 11. “As his disease progressed, he became agitated and combative,” she says. “We had care come in and the caregivers gave us all care and support. It changed our lives.”
Opening her business, Corewood Care, required considerable research. During the nine-month licensing process, she learned everything she could. She enrolled in a certified nursing assistant course and spoke to fellow students to hear about their lives and why they were going into health care. She networked at industry events and learned about area providers and the industry across the U.S. “Hearing about inefficiencies and problems that caregivers and clients were facing,” she says, “I was determined to do better.”
After just a few years, Corewood is one of the fastest growing multi-state home care and care management companies in the area. They use technology and provide an array of services to stand out in a crowded industry. Corewood is also one of a handful of companies offering diversified services including care managers, therapists, dietitians and money managers. “We also
differentiate ourselves through hiring only the best caregivers,” O’Donoghue says. “We hire only the top 5 percent of applicants.”
Looking forward to the future, O’Donoghue’s goals include adding a fourth state to Corewood’s footprint and building multiple assisting living facilities to provide a physical location for their holistic care model.