Marielle Shortell | Bethesda Magazine

Women in Business Profiles


Marielle Shortell

Silver Lining Design Group

11400 Rockville Pike, Suite 106




What woman inspires you and why?

Julie Rice and Elizabeth Cutler, the founders of Soul Cycle. They reinvented the way people view exercise and created a community. It was about improving peoples’ lives, not just succeeding in business. They introduced an emotional connection to their product and immersed their riders in positive messaging, which propelled them from one little studio in New York City, to 93 nationwide.

What was a major turning point in your life and/or career?

Without a doubt, losing my second child in 2014. I named my company Silver Lining in memory of our son Tristan. I realized I needed to invest my time into something that gave me hope and purpose—I love being in an industry of celebrations, where everyone is excited for their next event—and that allowed me to spend precious time with my family. I also needed to do something to help others who have experienced similar tragedies. Silver Lining, recently recognized by Inc. Magazine as one of America’s top 5000 fastest growing companies, contributes 10 percent of all profits to programs assisting parents who lost children.

How do you employ new technology in your business?

Virtual and augmented reality have enabled us to immerse clients in our designs and environments. We now build all our renders out in 3D models to fully utilize these platforms.

What will be the biggest challenge for the generation of women behind you?

Social media has provided an amazing platform for creativity and connection, but it’s also become a tough measure of success. Women in business need to avoid comparisons and use the success of others as inspiration to reach their own goals. For the next generation, self-confidence is crucial for success.

“Women in business need to avoid comparisons and use the success of others as inspiration to reach their own goals.”

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