Laura Zuckerman | Bethesda Magazine

Women in Business Profiles


Laura Zuckerman

Owner, Wowed! Home Staging


What are your top priorities?

Providing fantastic service to Realtors and sellers. Our clients always come first and we move heaven and earth to get their homes staged for sale. I also care deeply about creating the right culture for my team. Our talented stagers and moving crew deserve a workplace where they feel productive, empowered and appreciated.

What do you look forward to every day?

I love meeting sellers and am deeply honored to be entrusted with preparing their homes for sale. I start each day excited because I know our work is valuable and directly helps our clients sell faster and for more money. I really believe in what we do, and I’m always thrilled to demonstrate that value.

What was a major turning point in your career?

When I focused on my true passion. I used to be an attorney but my heart was always in design and real estate. I was about to take another legal job when I realized I needed to take a risk and start a staging business. I actually work harder now than I did in my earlier career, but I have a much greater sense of meaning and accomplishment.

What do you love most about doing business in this area?

I grew up here so it’s been fun to work in neighborhoods I’ve known all my life and to discover new places completely transformed in recent years. But by far the best thing about doing business in this area is the fact that we have such high-quality Realtors and endlessly interesting sellers. I have formed so many rewarding relationships as a result of my staging career.

“I love meeting sellers and am deeply honored to be entrusted with preparing their homes for sale.”

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