Instagram Photo Op with the Most Potential

Bethesda joined cities worldwide this past fall in a street art trend that’s made for Instagram. Federal Realty commissioned street artist Kelsey Montague to create her iconic butterfly wings mural on a Hagar Lane wall around the corner from Quartermaine Coffee Roasters, and to include in them elements specific to Bethesda Row. In 2014, the wing murals went viral after singer Taylor Swift posed between a pair of New York City wings. Montague has also created the #WhatLiftsYou murals in cities such as Nashville, Tennessee, and San Diego, as well as around the world, including in Ireland and New Zealand. Montague blurs the line between art and advertisement inside Bethesda’s large-scale wings with shoes, a shopping bag and the archway into Bethesda Row. Two other sets of wings, including medium and miniature sizes, let the whole family—including dogs—get in on the photo op. We wonder: Will the line for photos soon outpace the ones for Quartermaine and Bethesda Bagels on weekend mornings?