Sponsorship Manager | Bethesda Magazine

Sponsorship Manager

American Speech-Language-Hearing Association

Rockville | Non-profit | Mid-level | Full-time
Date posted: 02-21-20


This position is responsible for the development, sale and execution of sponsorships, sponsorship sales and promotions centered on virtual and in-person events and conferences. This position will also be responsible for APD organizational sales.  The position works in a team environment with Association colleagues to ensure the most efficient and effective strategies are used to achieve the sales and marketing goals.  The individual needs strong relationship management skills: ability to foster collaboration, values other perspectives and gains support/buy-in through excellent oral and written communication skills.  Attention to detail is critical, along with the ability to establish metrics and measure program effectiveness. Superior customer service is also a hallmark of this position, as well as someone who can grow and develop long term relationships with clients.  The ideal candidate must be a self-starter, proficient in working in a matrixed environment.


  1. Responsible for the cross-functional development and sale of sponsorships. Responsible for organizational APD sales.
  2. Ability and desire to make cold calls to increase sales.
  3. Responsible for providing high levels of customer care and building long-lasting relationships with both internal and external clients.
  4. Responsible for generating ideas to maximize sponsorship strategy.
  5. Responsible for setting up tracking and measurement reports and providing regular updates to senior management.
  6. Play a lead role in managing the marketing of sponsorships to event exhibitors and attendees.
  7. Evaluates and makes recommendations for activation around existing and new opportunities.
  8. Responsible for fulfillment of sponsorship opportunities and working with outside vendors and decorators.


Education, Experience, Knowledge, Skills:

  • 3 – 5 years of related experience in a B2B marketing and sales position
  • Successful completion of a marketing or related bachelor’s degree
  • Experience working in groups and leading teams

Scope and Depth of Technical Skills/Knowledge

  • Demonstrated proficiency in MS Office, netFORUM and Salesforce.com
  • Familiar with social media marketing and outreach via LinkedIn, Facebook, Twitter, etc.

Scope and Depth of Non-Technical Skills/Knowledge

  • Must be able to manage multiple priorities
  • Strong organizational and execution skills
  • Must be able to work in a team-based, collaborative environment
  • He or she must be able to think strategically and have strong logistic and execution skills
  • Professional maturity and ability to work autonomously
  • Ability to travel
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