Sales Operations Manager (This position is expected to be funded for 3 years) | Bethesda Magazine

Sales Operations Manager (This position is expected to be funded for 3 years)

American Speech-Language-Hearing Association

Rockville | Non-profit | Mid-level | Full-time
Date posted: 02-21-20


The purpose of this position is to support the ASHA B2B sales teams in achieving revenue targets. The Sales Operations Manager will establish new and scalable processes for ASHA to improve sales efficiency and work closely with sales leadership and B2B marketing to determine growth goals and recommend and support building the sales pipeline and meeting bookings growth goals. This role will manage Salesforce and Marketo administration and reporting as it related to the sales and lead generation process. This role is also charged with encouraging expanded use of Salesforce and Marketo by the sales teams by demonstrating how the systems and the data analysis they enable will improve their productivity. This role is a blend of data analysis, technical project management and Salesforce and Marketo administration. The ideal candidate thrives in a fast-paced environment and has excellent project management skills.


  1. Provide strategic leadership to design and administer all sales processes, policies and programs to drive sales effectiveness and productivity. Analyze the business and proactively offer insights and recommendations to the sales and leadership team.
  2. Partner with B2B marketing to monitor and report on the sales funnel from lead generation through to deal.
  3. Build strong relationships with sales teams to determine data needs and provide proactive support to optimize sales growth.
  4. Integrate automated efficiencies where possible to improve and maintain agile lead prospecting and sales processes.
  5. Build prospect processing and sales report capabilities to optimize sales performance.
  6. Collaborate with sales leaders to design sales training programs to optimize individual and team performance.
  7. Oversee the administration of all sales software applications and integrations used by the sales teams, and ensure adoption, timeliness and accuracy of these systems. Maximize the capabilities of each system.
  8. Develop appropriate standard reporting and dashboards to consistently measure and analyze sales performance across all channels and against key KPIs and identify high potential areas of focus.
  9. Design/evaluate/implement technology and programs to improve sales productivity.


Education, Experience, Knowledge, Skills:

  • BA, BS or higher in business management, technical or related fields
  • 5+ years’ experience in Sales Operations or Business Operations
  • Superior data management and analytical skills with the demonstrated ability to extract key sales insights through data analysis

Scope and depth of technical skills/knowledge:

  • Experience as Administrator, Sales Cloud certification preferred
  • Experience using marketing automation, Marketo preferred

Scope and depth of nontechnical skills/knowledge:

  • Demonstrated ability to lead multiple projects involving cross-functional departments
  • Demonstrated ability to independently identify problems, propose solutions and execute on those solutions
  • Demonstrated ability to clearly communicate and present


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