Regional Marketing Coordinator | Bethesda Magazine

Regional Marketing Coordinator

Reed Smith LLP

Washington, D.C. | Marketing, Sales | Entry-level | Full-time
Date posted: 01-20-20

Position Summary  The regional marketers (“RMs”) are those on the “front lines” of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions. RMs’ projects are primarily driven by the Office Managing Partner(s) (“OMP”) in their office, and in relation to firm-wide branding campaigns executed locally. In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development (“BD”).

Essential Functions

Office Managing Partner (OMP) relationship and local day-to-day marketing activity:

  • Work directly with the OMP in monitoring competitive developments within the region and recommend marketing responses
  • Work with OMP and the office administrative team to develop and implement the office strategic plan
  • Assist OMP in driving business to the region by executing office initiatives, leveraging broader firm-wide client development, and profile-raising efforts
  • Implement firm-wide branding campaigns at the local/regional level as assigned
  • Assist the OMP with regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests
  • Drive internal communications for the office and reporting of marketing/BD successes
  • Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats
  • Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women’s Initiative, Pro Bono
  • Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise
  • Participate in the new attorney onboarding process
  • Oversee external local/regional marketing vendor relationships
  • Manage community support and office-supported practice development sponsorships at the local level, including coordinating ads, branding, attendance at events and evaluating ROI
  • Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs
  • Track attorney board memberships, leadership activity & professional affiliations

Collaboration with Business Development (BD) on Practice and Industry- Driven Projects

  • Organize & execute marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes
  • Lateral recruitment – assist with local elements of the onboarding plan with appropriate PR/Communications and BD team
  • Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards
  • Collaborate with BD on region-specific marketing collateral as needed


  • Lead all regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.
  • In collaboration with practice group events/seminars, assist BD members with on-site logistics and execution. This would include event registration, conference room reservations, and liaising with guest reception and hospitality.



Education: College-level training in Marketing or related field or related experience

Experience:  Two to three years’ experience in Legal Marketing or professional services preferred in an administrative supervisor or coordinator role requiring independent work and demonstrated project & personnel leadership.

Skills: Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately



Equipment To Be Used:  Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc.

Typical Physical Demands: Manual dexterity sufficient to operate standard office equipment.

Typical Mental Demands: Able to deal with stress associated with fast-paced work environment.  Multiple priorities/tasks.  Make judgment decisions and adapt to changing work situations.  Grasp and apply new ideas.  Communicate with various personalities at all levels.

Working Conditions: Works in typical office setting.  Occasionally called upon to work hours in excess of your normal daily schedule.

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.

Reed Smith is an Equal Opportunity Employer.  Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only.  No search firms.


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