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Publicist - Georgetown University Press
The Publicist plans and implements marketing and sales strategies and tactics in the areas of publicity, promotion, social media, events, awards, and public relations. S/he has a high level of interaction with book reviewers, local, national, and International media (both print and online), traditional and social media, trade and scholarly, and multi-modal media (including audio and video) to seek media coverage of press products and press achievements. The publicist tracks, analyzes, and reports on results of publicity and outreach campaigns to develop recommendations for future publicity campaigns. Working under the supervision of the Marketing and Sales Director and in cooperation with other members of the Marketing Department, the incumbent has additional duties that include but are not limited to:
Plans and executes publicity promotions to the media for press books and authors to increase visibility for Georgetown University Press books and authors, the Press Itself, and Georgetown University.
Sends out review copies for each book and writes press releases.
Contact members of the media by email, phone, or in person.
Pitches articles and opinion pieces.
Works with authors to promote their books.
Events and Awards
Brainstorms, pitches, and coordinates book and author events at think tanks, bookstores, associations, conferences, universities (Including GU), and other venues, both locally and nationally, while ensuring events are on a budget.
Conceptualizes a programming strategy consistent with the goals and mission of the press and the university to engage local and national communities.
When possible, arranges for book sales at the events.
Researches and submits titles to awards and promotional lists.
Social Media and Public Relations Contact
Coordinates and manages the press presence on Its blog, Facebook, Twitter, YouTube, and other social media platforms as appropriate.
Collaborates with other marketing personnel to coordinate social media priorities across the press, including press themes and special events.
Conducts outreach to bloggers and another web/social media influencers to promote GUP authors and titles.
Tracks, analyzes, and reports on results of publicity and outreach campaigns to develop recommendations for future publicity campaigns.
Disseminates news about the press to the appropriate channels.
Maintains relationships with GU's Office of Communication and ensures visibility for the press on campus.
Bachelor's degree and 3-5 years of experience in the publicity field (or equivalent combination of education and work experience)
At least 3 years of experience in publishing, preferably scholarly or nonfiction, and in social media outreach and analytics
At least 3 years of experience working directly with book reviewers, bloggers, features and op-ed editors, and radio/TV/Cable Interview booker's
At least 3 years of experience working with databases, producing podcasts and videos, and pitching trade books to the media
At least 3 years of experience in promoting monographs to the appropriate review outlets, list serves, and other platforms, as well as working directly with authors to facilitate promotion of events and onsite book sales through available booksellers
Superior writing and communications skills, with excellent proofreading and interpersonal communication skills
Strong organizational skills with the ability to juggle and prioritize multiple tasks to meet deadlines
Ability to work well In teams and Independently, and to problem-solve under pressure
Knowledge of key trade review outlets, influential media outlets, and key media contacts
Proficiency in Microsoft Office Suite and Adobe Creative Cloud
Experience with social media analytics/measures of engagement
Familiarity with tagging content for discoverability and tracking
Experience with social media for business/higher education markets (for example, using Twitter and LinkedIn to engage appropriate audiences)
Familiarity with how academic/higher education customers and researchers, alike, learn about content In the media, across channels
Ability to learn and master new technology and processes
Experience FileMaker Pro Advanced or similar database program
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.