Events & Partnerships Marketing Specialist | Bethesda Magazine

Events & Partnerships Marketing Specialist


Bethesda | Marketing | Mid-level | Full-time
Date posted: 09-24-19

The Events and Partnerships Marketing Specialist will work cross-functionally to plan and execute a local and national events program in collaboration with a variety of external partners.  The ideal candidate will have experience managing all aspects of events to drive awareness and lead generation on behalf of a brand.

The Growth & Network Operations team’s responsibility is to expand Aledade's national network of independent physician partners through compelling marketing programs, strategic partnerships and relationship-based sales, which we refer to as Provider Outreach. As Aledade continues to expand rapidly, we are seeking an experienced Events and Partnerships Marketing Specialist.

Who you are
You’re a confident, upbeat people person who loves to think of new ways to make a splash in the world of events marketing. You’re a master project manager who feels right at home managing multiple internal stakeholders, external vendors, and competing priorities. You consider yourself a natural influencer with the ability to strike up conversations with strangers and turn them into brand believers.
What you will do
  • Lead the planning and execution of Aledade’s attendance at local and national events
  • Drive toward specified national and regional goals for awareness, nurture and lead generation from events program
  • Manage the production and coordination of all speaking engagements, educational exhibits, and sponsorships
  • Create detailed proposals for all marketing events, including timelines, venues, vendors, staffing, and budgets
  • Conduct kickoff, status, and debrief meetings with stakeholders for each event
  • Manage the negotiation and contract process for all local and national events
  • Create and deploy event email marketing campaigns using marketing automation platforms
  • Attend events throughout the country, networking and serving as a brand ambassador for Aledade
  • Work with the internal creative team to develop marketing materials to educate practices about the value-based care landscape and Aledade’s offerings
  • Kit the representative team with everything they need to promote Aledade including content, booth set up, presentations, branded items, and lead lists
  • Book travel and lodging for all Aledade attendees in a timely manner to ensure best rates
  • Send follow-up communications and materials to event attendees, as appropriate, to cultivate new leads
  • Maintain status of events and new leads generated in Aledade’s Customer Relationship Management (CRM) system
  • Proactively monitor the national and regional landscape of conferences and events, such as professional association meetings and key stakeholder conferences, where Aledade could benefit from having a strategic presence
  • Engage with Aledade leaders to support efforts to build, maintain and nurture relationships with key national partner organizations
  • Manage process related to partnership-driven growth, including both national “Key Accounts” and local partnerships
  • Create and deliver weekly dashboards of local and national event activity
What skills and experience you have
  • Bachelor’s degree preferred
  • At least two years of experience managing and marketing events both on the local and national levels
  • Experience serving as a representative of a brand at events
  • Experience working with marketing and creative teams to drive brand awareness and lead generation at events
  • Some experience creating email campaigns; preference for candidates who have experience with MailChimp or Pardot
  • Understanding of how to track and manage leads in a CRM system (preferably Salesforce)
  • Superior time management and organizational skills with expertise in project management and consistent communication
  • Proactive self-starter with the ability to lead in a fast-paced environment across multiple functions
  • Healthcare industry experience a plus

This position is based at Aledade’s headquarters in Bethesda, MD and will require up to 50% travel.

Founded in 2014, Aledade is a healthcare company founded by Venrock, ARCH Venture Partners, Biomatics Capital, and Google Ventures. We help independent primary care physicians deliver better care at lower cost by supporting their transition to value-based care for their Medicare and commercial patient populations. Our rapidly expanding national network includes more than 4,000 primary care providers and 650,000 patients, with $2.5B in annual medical spending under management.
Aledade and our physician partners are proudly served by a diverse, dynamic, passionate team of over 200 employees who are committed to changing healthcare in America. Aledade was named the #5 top workplace in Healthcare and Biopharma in 2019, a Washington Post Top Workplace in 2018 and was also selected as a finalist for the Top 50 in Digital Health’s Fastest Growing Companies.
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