Digital Marketing Specialist | Bethesda Magazine

Digital Marketing Specialist

CFRA Reserach

Marketing | Entry-level, Mid-level | Full-time
Date posted: 07-10-19

Key Responsibilities

  • Implement measurable demand generation programs that drive pipeline for our direct sales team, including email, web and social channels.
  • Build and optimize emails, landing pages and contact forms as part of a cohesive nurture campaign strategy.
  • Create and produce basic design assets such as landing pages, emails, banners, digital ads, social media, website, etc.
  • Leverage Pardot, Salesforce.com to execute and track the success of programs. Configure and customize Pardot to optimize lead management process.
  • Implement testing methodologies to enhance and optimize campaigns and messages.
  • Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc. Prepare Sales and Marketing metrics, reports, and forecasts.
  • Create and implement digital content for website, blogs, social media, etc.
  • Manage contact and email lists with up-to-date data and segmentation.
  • Configure Salesforce and Pardot for individual Sales teams to ensure effective sales processes and lead follow up. Work closely with Sales team to refine the lead management process.
  • Contribute to the planning and execution of a marketing strategy and stay current in marketing trends and news.
  • Provide on-going support to sales and marketing goals and initiatives.
  • Stay up-to-date with social media and digital media advancements.

Desired Skills and Experience

  • Bachelor’s degree in marketing and/or internet marketing preferred.
  • Minimum 2-3 years experience in a digital marketing capacity.
  • Intermediate level knowledge of marketing automation systems and CRMs (Salesforce/Pardot preferred), as well as Search Engine Optimization (SEO) and Google Analytics.
  • Sales and Marketing operational capabilities including sales metrics reporting and forecasting.
  • Strong interpersonal skills.
  • Familiar with web design and content management systems.
  • Excellent project management skills and attention to detail.
  • Ability to work in team environment.
  • Deep understanding of all relevant social media best practices.
  • General knowledge of accounting, finance and general investing a plus.
  • Preferred Additional Skills: WordPress, Adobe Creative Suite, HTML/CSS
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