Key Responsibilities

• Implement measurable demand generation programs that drive pipeline for our direct sales team, including email, web and social channels.
• Build and optimize emails, landing pages and contact forms as part of a cohesive nurture campaign strategy.
• Create and produce basic design assets such as landing pages, emails, banners, digital ads, social media, website, etc.
• Leverage Pardot, Salesforce.com to execute and track the success of programs. Configure and customize Pardot to optimize lead management process.
• Implement testing methodologies to enhance and optimize campaigns and messages.
• Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc. Prepare Sales and Marketing metrics, reports, and forecasts.
• Create and implement digital content for website, blogs, social media, etc.
• Manage contact and email lists with up-to-date data and segmentation.
• Configure Salesforce and Pardot for individual Sales teams to ensure effective sales processes and lead follow up. Work closely with Sales team to refine the lead management process.
• Contribute to the planning and execution of a marketing strategy and stay current in marketing trends and news.
• Provide on-going support to sales and marketing goals and initiatives.
• Stay up-to-date with social media and digital media advancements.

Desired Skills and Experience

• Bachelor’s degree in marketing and/or internet marketing preferred.
• Minimum 2-3 years experience in a digital marketing capacity.
• Intermediate level knowledge of marketing automation systems and CRMs (Salesforce/Pardot preferred), as well as Search Engine Optimization (SEO) and Google Analytics.
• Sales and Marketing operational capabilities including sales metrics reporting and forecasting.
• Strong interpersonal skills.
• Familiar with web design and content management systems.
• Excellent project management skills and attention to detail.
• Ability to work in team environment.
• Deep understanding of all relevant social media best practices.
• General knowledge of accounting, finance and general investing a plus.
• Preferred Additional Skills: WordPress, Adobe Creative Suite, HTML/CSS