At Capital City Nurses, the company culture can be summarized in two words: “Go Blue.”
During meetings of the 45-year-old home care company, staffers share “Go Blue” shout-outs that recognize the accomplishments of colleagues. Blue is the color of the company’s logo and a theme color in its branding. At a meeting in September, Jamie Vela, a home care specialist, praised a staffer who had worked late into the night to cover for others on vacation, as well as a CCN coordinator who had worked extra hard to find the right caregiver for a challenging client living in an assisted living community.
“Go Blue” is an acknowledgement of each other’s efforts to go “above and beyond for your teammates, your community…whether that’s a great caregiver, whether that’s a coordinator…it goes with every layer of the company,” Vela says.
Since joining CCN four years ago, Senior Client Services Manager Carly Campbell says she’s helped hundreds of families find caregivers for their loved ones. “Every day you feel like you have a purpose,” she says. “You talk to families, caregivers…you make these relationships.”
CCN offers its staff employer-paid life insurance and disability coverage, and a choice of three medical plans. “Not every organization [has] the benefits we do,” Vela says. But that’s not why she loves her job. Instead, she says, it’s the “constant feeling of doing for others...that makes you feel proud to work there.”
By Amy Halpern