July-August 2012 | Features

The Business of Love

We talk about it, dream about it, write about it, worry about it. LOVE. It bedevils us all. But a few local people are here to help.


Photo by Stephanie Bragg

Kim Rosenberg

35, Washington, D.C.

At 32, Rockville native Kim Rosenberg had been out of the closet for 15 years but still hadn’t found a partner. With few matchmaking services available for gay people in the Washington, D.C., area, she was betting she wasn’t alone. So she left her job at a conservative, heterosexual matchmaking company three years ago and founded Mixology, a D.C.-based matchmaking service for gays and lesbians.

Mixology’s clients were mostly men at first, but these days there are as many women. And now that same-sex marriage is legal in both Washington and Maryland, Rosenberg says there’s an even greater need for her niche services. “It’s almost like we’re part of a movement,” she says, citing several wedding invitations she has received this year.

Some of her clients are looking for long-term relationships, but not necessarily marriage. “People can go out and get a date by themselves,” says Rosenberg, whose partner, Meghann Novinskie, is Mixology’s executive director. “They come to us when they’re looking for something serious.”

To help clients build confidence, Mixology provides expert consultants, including a relationship therapist, an interior designer, a personal trainer and a mixologist who can teach clients about pairing food and wine. A business consultant and a financial adviser help clients with achieving financial stability and career success, Rosenberg says.

She coaches clients to move slowly when beginning a new relationship. And yet she also recognizes the power of love at first sight.

“It’s the same in the heterosexual world,” Rosenberg says. “If it fits, it fits.”

What she has learned about love: “Everybody deserves it.”

—Mary Clare Fischer