2013 | 2013

Smashburger Enters Busy Bethesda Burger Market

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Smashburger will open today (Wednesday) in Woodmont Triangle, a few blocks away from a BGR The Burger Joint, across town from a Five Guys and less than two months after Bobby’s Burger Palace.

The rapidly growing Denver-based chain thinks there’s plenty of room for more burgers in Bethesda. At a media preview on Tuesday, the restaurant showed off the food and the partnership with Bethesda-based Honest Tea it hopes can set it apart.

“There’s plenty of business for burgers. There are differentiating factors within the better burger segment if you look at Shake Shack, if you look at BurgerFi, if you look at some of the local chains,” said Stacie Lange, Smashburger spokesperson. “But we all identify one thing in common and that is: People are more passionate about the better burgers.”

Smashburger’s claim to a better burger is the meat — 100 percent certified Angus beef — and the process — smashing the beef into burger form on a 400-degree flat grill to retain flavor.

The 63-seat space (4903 Cordell Ave.) will offer a classic cheeseburger, barbecue, bacon and cheddar burger, truffle mushroom burger, “regionally-inspired” Capital Burger and a spicy vegetarian black bean burger that can be mixed and matched with different toppings. The “better burger” play also includes salads and chicken sandwiches and veggie frites, french fries, sweet potato fries, haystack onions and the secret menu fried pickle option.

The burgers range from $4.99 to $6.99.

Part of the Tuesday event was Honest Tea co-founder and CEO Seth Goldman, who started the company around the corner from Smashburger in Woodmont Triangle before moving to Bethesda Avenue.

It’s purchase by Coca Cola has allowed the company an avenue to distribution through some large national chains. Smashburger will be the first to brew Honest Tea’s teas on a national scale.

“Most restaurants, when they sell tea, it’s really just like powder and a syrup and water and that’s what they call team,” Goldman said. “This is real tea leaves coming in, brewed the right way, sweetened with organic cane sugar. It’s also fair trade certified. A portion of the sales goes back to the community where they produce this. On that side, they’ve been increasing their supply. On our side, this helps us increase our demand.”

Smashburger will be open from 10 a.m. to 10 p.m. daily. Upstairs, Roof is expected to open to the public on Dec. 20.