2018 | Politics

Republican Candidate Ficker Advertising on Radio in Montgomery County Executive Race

Democratic nominee Elrich now running ads on broadcast TV

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With less than one week until the next Montgomery County executive is expected to be elected Tuesday, Republican candidate Robin Ficker is making his presence known on the airwaves of the Washington, D.C., region.

Ficker, a real estate broker and attorney from Boyds, began airing radio ads Tuesday on WMAL, according to documents obtained from the Federal Communications Commission’s online database. According to the documents, Ficker spent $14,240 on a set of 112 ads. The ads are all 30 seconds long and are airing until 8:57 a.m. on Election Day. WMAL’s programming features mostly conservative talk shows, which feature hosts such as Rush Limbaugh and Ben Shapiro.

Ficker is the last of the three county executive candidates to spend money on TV or radio advertising. Democrat Marc Elrich has spent more than $200,000 on cable TV ads since the middle of this month, and independent candidate Nancy Floreen has spent $125,000 on cable TV ads since Oct. 1.

Elrich has also started running ads on broadcast TV, including spending $29,750 on 24 30-second spots on WRC, the local NBC affiliate. Those ads began airing Oct. 23 and will continue through Monday, the day before the election. He has also bought a set of 27 ads on WUSA, the area’s CBS affiliate, for $14,450. Those ads are airing during the same period.

Dan Schere can be reached at Daniel.schere@bethesdamagazine.com