2018 | Politics

Floreen Spends Another $30,000 on Cable Advertising

Montgomery County executive candidate only one of three contenders running TV ads

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Nancy Floreen

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[For more information about the candidates, check out Bethesda Beat’s 2018 General Election Voters’ Guide]

Montgomery County executive independent candidate Nancy Floreen has spent another $30,000 on a set of cable television advertisements, which are running on nine channels available in the Washington, D.C., market for Comcast customers.

According to documents from the Federal Communications Commission, the 30-second ads began running Tuesday and will continue through Oct. 15.

Floreen has spent more than $45,500 cumulatively on television media since the beginning of the month. All of her ads have been 30 seconds long and run on the same channels, which include American Movie Classics, Bravo, CNN, ESPN, Food Network, HGTV, MSNBC, TLC and USA.

Most of the ads air between the hours of 7 p.m. and midnight. One of the few morning ads airs during MSNBC’s Morning Joe talk show, which is popular with liberal audiences. The ads range in cost from $28 each on TLC to $222 each on CNN.

Floreen’s opponents, Democrat Marc Elrich and Republican Robin Ficker, have yet to report spending money on broadcast or cable TV ads. She is the only candidate of the three who is not using the county’s new public financing option, due to her late entry into the race in August. This means she is allowed to accept contributions from donors who give more than $150, unlike her opponents.

Dan Schere can be reached at Daniel.schere@bethesdamagazine.com