Friends of White Flint Hang Wayfinding Signs Along Pike

Friends of White Flint Hang Wayfinding Signs Along Pike

Markers intended to draw attention to area’s best features

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If someone gets lost in Montgomery County’s Pike District, an area nonprofit this week made it a bit easier to find what they’re looking for.

On Wednesday evening, members of the Friends of White Flint hung 30 signs along Nicholson Lane, Executive Boulevard, Old Georgetown Road, Woodglen Drive and Marinelli Road directing pedestrians and bicyclists toward places such as restaurants, bars and parks.

The grant-funded markers are a signage system intended to highlight area amenities. The grant was awarded by the Bethesda Chevy Chase Regional Services Center.

With phrases like “Earn your desert. You’ll burn 50 calories by walking 10 minutes to the restaurant,” the signs are designed to be a lighthearted and fun way to draw attention to places of interest in the White Flint area, according to Friends of White Flint Executive Director Amy Ginsburg.

“It’s a small step toward creating an identity for this area and fostering an increased sense of community,” she said.

The White Flint area, a 1.5-mile stretch of Rockville running from Bethesda to the Rockville city line, was rebranded in 2014 as the Pike District as a way to market the area, which is undergoing redevelopment.

Continuing with the theme of endorsing the White Flint area, a placemaking festival will be held at the Randolph Hills Shopping Center on Oct. 13 and 14. The two-day event will feature food vendors, live music, fitness activities and more in a pop-up park at the shopping center at 4921 Wyaconda Road in Rockville.

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