PLNT Burger, a vegan fast-casual restaurant serving plant-based burgers, fries and soft-serve ice cream, will open Thursday for lunch inside Whole Foods at 833 Wayne Ave. in downtown Silver Spring.
The restaurant developed out of a relationship formed between Jonah Goldman, the son of Honest Tea co-founder Seth Goldman, and a rabbi at a Washington synagogue that provides kosher certification for restaurants throughout the region.
The restaurant, near the bakery section of Whole Foods, serves a variety of types of plant-based burgers, including one made with vegan cheese. The ice cream is dairy-free and is made from oat milk.
The first 100 guests in line at 11 a.m. will get a free burger. A ribbon-cutting ceremony will be held at 5 p.m. and a party from 6 to 9 p.m.
The burgers range in price from $6 to $10, and customers can also purchase snacks that include French fries, sweet potato fries and fried onions for $3 to $4. Soft serve ice cream made with oats milk is also available for $3 to $4.
Food is cooked to order, and the seating area in the grocery store can accommodate about 100.
PLNT Burger will be open from 11 a.m. to 9 p.m. seven days a week, said founder Spike Mendelsohn.
Mendelsohn is a renowned Washington restaurant owner whose family owns the Sunnyside Restaurant Group – a company that operates several fast-casual chains throughout the region, including the hamburger chain Good Stuff Eatery.
“Right now, with all the interesting plant-based foods that are vegan and vegetarian, there hasn’t really been a business that has the burger brand that’s 100 percent plant based,” Mendelsohn said.
Mendelsohn said he hopes to open additional locations of PLNT Burger, but isn’t sure yet where.
Dan Schere can be reached at Daniel.firstname.lastname@example.org