Business Notes: Home Decor Store Serena & Lily To Open in Bethesda Row Next Year

Business Notes: Home Decor Store Serena & Lily To Open in Bethesda Row Next Year

Plus: Mid-Atlantic Builders recognized for energy efficiency; Rockville shopping center for sale

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Serena & Lily Resized

Serena & Lily

Photo courtesy of Debbi Mayster

Home décor store Serena & Lily to open first Washington-area store in Bethesda Row

Serena & Lily, an upscale California-based home décor retailer, will open its first location in the greater Washington, D.C., area in Bethesda Row in the spring of 2020. Serena & Lily sells products such as bedding and bath textiles, furniture, rugs and pillows.

According to a press release from Federal Realty Investment Trust, Serena & Lily has 11 brick-and-mortar stores across the country and operates an online retail service.

The store will be 3,524 square feet and will occupy the space next to the future Hawkers Asian Street Fare – a fast-casual restaurant that will open early next year at 7115 Arlington Road.

“Federal Realty continues to seek out exclusive and unique brands to complement our merchant mix at Bethesda Row. We’re excited to have Serena & Lily open its first D.C.-area brick-and-mortar shop with us, joining the many other new retail and restaurant concepts in the neighborhood,” Federal Realty Senior Vice President of Leasing Stuart Biel said in the release.

Mid-Atlantic Builders recognized by Pepco for energy efficiency

Pepco has honored Mid-Atlantic Builders, a luxury custom homebuilder in the Washington, D.C., region, for maintaining high energy efficiency standards.

According to a press release, homes Mid-Atlantic Builders created in 2018 saved an average of 6.22 megawatt-hours more than a code-built home. (One megawatt-hour can power about 330 homes for an hour.) The most efficient home saved 7.98 megawatt-hours.

Nine of the 10 most energy-efficient homes in the region, according to the press release, were Mid-Atlantic Builders homes.

“Buying a new home is a major life decision, and we are always grateful when a customer chooses Mid-Atlantic Builders,” said Stephen Paul, Mid-Atlantic Builders’ executive vice president. “So we want to reward them by building a one-of-a-kind home that offers the highest levels of comfort and energy efficiency. It’s an honor to know that the effort we put into that is paying off for our homeowners.”

Rockville shopping center for sale

Norbeck Center, a shopping center at 4007 Norbeck Road in Rockville is for sale, according to a press release from the commercial real estate investment firm Greysteel. The shopping center, according to the press release, has six tenants, is 8,257 square feet and was built in 1988.

The property, according to the Maryland Department of Assessments and Taxation database, is owned by John Disalvatore, who has a real estate business. Greysteel has been retained to help with the sale.

“Norbeck Center offers investors a rare opportunity to acquire an asset in the highly sought-after city of Rockville, Maryland, located just minutes outside of Washington, D.C,” said Lance Ahmadian, a senior investment associate with Greysteel. “With its historically low vacancy and excellent location, just off the beltway, this trophy asset would be an amazing addition to any investor’s portfolio,” according to a press release.

Dan Schere can be reached at Daniel.schere@bethesdamagazine.com

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