In 2009, Bethesda’s Candace Ourisman, who was working in marketing at the time, started Secretly Fancy as a creative outlet to write about fashion and home decor. Today, the popular lifestyle blog, which gets 2,000 hits daily, is updated weekly and features Pinterest-worthy interiors, trend roundups (such as her favorite leather jackets) and snapshots of local events. Ourisman, who describes her style as “all-American with a modern edge,” also updates her Instagram account (@secretlyfancy) frequently. Check it out for photos of everything from horses (she’s an avid equestrian) to designer shoes to her adorable toddler son.
Candace Ourisman, www.secretlyfancy.com