“We really set the trends, we don’t follow trends,” says Rachelle Roth, co-owner of Urban Country. That means traveling the country to find furniture that appeals to them versus heeding fads, says co-owner Jillian Roth, Rachelle’s daughter. And this past season, what appealed to them was “a lot of color,” Rachelle says, pointing to bright orange and soft yellow sofas and green chairs in the Bethesda store.
Rachelle Roth established the furniture store with her late husband in 1991. Since then, it has expanded to include accessories, gourmet kitchen tools and baby items. In addition, Urban Country offers interior design services, which account for more than 60 percent of the business.
“We mix it and make it all work,” Rachelle says of Urban Country, which won “Best Furniture Store” in 2009 and 2011, as well as this year.
7117 Arlington Road, Bethesda, 301-654-0500,www.urbancountrydesigns.com