Just Meditate To Close in Bethesda

Meditation studio opened last year on St. Elmo Avenue

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Just Meditate at 4928 St. Elmo Ave.

Joe Zimmermann

Just Meditate, a meditation studio in Woodmont Triangle, is closing at the end of this year.

Amy Thaler, the owner, announced the plan to close in an email to customers Monday. It will be open until Dec. 31.

Though she believes meditation studios “will be the next big thing,” Thaler said the response was slow in the area.

“As much as I think our community could use meditation, the old adage ‘if you build it, they will come,’ didn’t work,” Thaler said Tuesday.

Thaler opened Just Meditate on St. Elmo Avenue in November 2016, after similar meditation studios opened in Los Angeles and New York City.

Operating like a “yoga studio for meditation,” Just Meditate offers 30- or 45-minute guided classes, as well as private sessions. Though Thaler said meditation has affiliations with mysticism and several instructors came from religious backgrounds, the studio promoted a “secular experience” to encourage mindfulness and destressing that was also convenient and open seven days a week.

Thaler plans to continue to operate the Just Meditate website, as well as a “Just Work” program that sends meditation instructors to lead classes at workplaces.

Thaler said she thought she was “a little too far ahead of the curve” and that the Washington, D.C., area was not as quick to pick up on meditation as she hoped.

 “It makes me terribly sad, but I go out with my head held high I feel like I’ve really given it my best,” she said. “I’ve tried all kinds of strategies to make it work and it simply has not. So I just have to make the right call.”

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