2014 | News

SoulCycle to Open in Shoppes of Bethesda

Trendy spinning studio to go in former Ri Ra space.

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Courtesy of SoulCycle

When SoulCycle, the popular and trendy spinning studio, announced last week that it was coming to Bethesda, it created a stir among local fitness aficionados. But the company didn’t announce where the studio would be located.

A source told Bethesda Beat Friday that SoulCycle will open a 3,600 square-foot studio in the Shoppes of Bethesda on Elm Street, in part of the space previously occupied by Ri Ra. The space is just a few doors down from the high-end Equinox fitness club.

SoulCycle is known for its intense, 45-minute spinning workouts and its unique culture. According to the company’s website, www.Soul-Cycle.com, “SoulCycle doesn't just change bodies, it changes lives. With inspirational instructors, candlelight, epic spaces, and rocking music, riders can let loose, clear their heads and empower themselves with strength that lasts beyond the studio walls.”

In a 2010 story, the New York Times described a SoulCycle class as “…sweaty and competitive. There is no talking. No cell phones. It’s about the music, the spinning flywheels and the discipline.”

SoulCycle is also known for its celebrity clientele. Earlier this year Oprah Winfrey celebrated her 60th birthday with a spinning party at a SoulCycle studio in West Hollywood.

At this year’s Sundance Film Festival SoulCycle provided a “pop-up” studio for festival attendees.

The New York City-based company currently has 29 studios in New York, California and other states.