Head trainer Bakari Taylor and franchise owner Credit: Joe Zimmermann

A fitness company new to Bethesda offers training sessions in your home, office or wherever its van can get to.

Gymguyz, a national company that started in 2007, launched a Bethesda franchise last month.

“You don’t have to go to a gym because we’re bringing the gym to you,” said Aaron Behrens, the franchise owner.

Gymguyz operates by sending one of its trainers to customers at a time and place of their choosing, he said. The trainer pulls up in the Gymguyz van, which is packed with more than 360 pieces of equipment, and starts a custom work-out routine. The first visit, when the trainer helps set up a routine, is free.

The equipment includes everything from dumb bells to jump ropes and boxing gloves to hurdles.

“It’s all about customization,” Behrens said. “Our job is to determine what works out well for you.”

In addition to offering sessions for individuals and couples, Gymguyz has group classes for offices or corporate programs. Rather than offer a membership model, the company sells packages of one-hour sessions. Prices range from $60 to $100 per session for individuals, and are $40 per person and up for groups.

Bethesda is home to a wide array of workout options, with gyms and studios specializing in barre, ballet and boxing as well as yoga and CrossFit.

The company will go anywhere in Bethesda, as well as areas of Chevy Chase, Cabin John and Glen Echo.

“We’re sort of going to be a disrupter in the fitness industry,” he said. “You know, coming to the homes, the convenience of coming to the house, the fact that the programs are customized … there’s the convenience of us working around your schedule.”

Taylor demonstrates some of the Gymguyz equipment at an apartment community in Bethesda. Joe Zimmermann