Rendering of the Brightview Senior Living building planned for Rugby Avenue in Bethesda Credit: Montgomery County Planning Department

A 90-foot-tall building with 120 units for seniors is on course for final approval before the Montgomery County Planning Board next week.

County planners have recommended the board approve Brightview Senior Living’s site plan for the assisted living project on Rugby Avenue near Glenbrook Road when it meets July 14.

The building will replace the two single-story commercial buildings and surface parking lot now on the site. It’s one of four facilities Baltimore-based Brightview is operating, constructing or has planned in Montgomery County.

Brightview opened an assisted living and dementia care facility in 2013 in the Fallsgrove neighborhood of Rockville and is building a 195-unit assisted living building next door to Rockville Town Square. It’s also planning a 100-unit assisted living facility on about three acres near the historic Grosvenor Mansion in Bethesda, at the corner of Grosvenor Lane and Fleming Avenue.

The Rugby Avenue facility would be eight stories tall, though part of the building that would be located toward the back of the property would be only about 45 feet high.


Rendering of the Brightview Senior Living building from the Battery Lane side, via Montgomery County Planning Department

Rendering of the art installation planned for the Brightview Senior Living facility in Bethesda, a prism attached to the facade of the building that will extend to its seventh floor. Via Montgomery County Planning Department


John Gill Jr., managing member of the Battery Lane garden-style apartments behind Brightview’s property, told planners last year he was concerned abuilding height of 90 feet would block out sunlight for 22 of his apartments for more than eight months of the year.

Gill wrote a letter to planners in which he claimed the “economic value of our property would be severely compromised,” and that “it is likely that we would be unable to rent at least half of our apartments for anything close to the already very low rents we are charging for them now.”

But planners sided with Brightview, which commissioned a sun and shade study that found the new building “will not substantially increase the amount of shadow that is cast onto the garden apartment property.”


The Brightview building would have an underground garage and no more than 45 total parking spots on-site, plus 3,125 square feet of nonresidential uses in the ground floor facing Rugby Avenue.