Advertisement material of the 75-acre property from earlier this year Credit: Via CBRE

One of the residential developers that bought Bethesda’s 75-acre radio tower property will soon begin making its pitch.

Gail Bancroft, president of the Bradley Boulevard Citizens Association, said developer Toll Brothers plans to address the group this fall in at least two meetings—one with the association’s board and one with all members.

Toll Brothers reportedly bought the property, at 7115 Greentree Road, earlier this year with partner developer Winchester Homes.

The large tract of undeveloped land is a rarity in Bethesda and inside the Capital Beltway, part of the reason commercial brokers suspected it could sell for as much as $75 million.

It’s unknown what Toll Brothers and Winchester Homes paid for the property, but it appears likely the two residential developers are planning homes for the site.

The real estate firm CBRE advertised the property as eligible for a development of up to 300 homes on ¼-acre lots under current zoning in Montgomery County.

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The site is now home to a set of radio towers used by the WMAL radio station. Broadcasting company Cumulus acquired the land when it bought WMAL’s parent company, Citadel Broadcasting Corp., in 2011.

The property is bordered by the Capital Beltway/I-270 spur and has become a popular spot  for dog walkers.

When the site was for sale earlier this year, some Montgomery County officials said the county should reach out to the public school system, Montgomery Parks and the state government to see whether there was a way to purchase the land and use it for a new school, park or other government service.

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