Westfield Montgomery To Bring Back 'Pink Central' For Breast Cancer Awareness Campaign

Westfield Montgomery is partnering with a national nonprofit that raises money for breast cancer prevention for a series of special events next week. The mall (7101 Democracy Boulevard) and Bright Pink will host the 2nd annual VIPink Weekend, with ticket costs and donations going to support breast and ovarian health: On Thursday, April 30 beginning at 6:30 p.m., Westfield Montgomery will host the VIPink Preview Party starting with a reception at Pink Central – a dedicated space in the lower level Nordstrom wing – where guests can learn about preventive measures against breast and ovarian cancer, while enjoying light food and beverages from CRAVE American Kitchen & Sushi Bar, MET Bethesda Lobster ME and Cleo's Oil Bar. Immediately following the reception at 8:15 p.m., guests will enjoy an opening night movie screening of the blockbuster movie "Avengers: Age of Ultron" at ArcLight Cinemas. Tickets for the reception and event are $35 and all proceeds benefit Bright Pink. Saturday, May 2 at 8:00 a.m. and 10:00 a.m.: Exclusive Zengo cycling classes hosted in partnership with lululemon athletica Saturday, May 2 and Sunday, May 3: Hair blowouts and make-up consultations in partnership with Eric Alexander Salon and Nordstrom Sunday, May 3 between 8:00 a.m. and 11:00 a.m.: A series of special yoga classes hosted in partnership with lululemon athletica Each $10 event ticket purchased will mean automatic entry into an online sweepstakes contest featuring prizes from Under Armour, Nordstrom and a trip to London. Video via WestfieldUS/YouTube