The Corned Beef King is headed south.
The food truck that serves up salt-cured beef has signed on to fill the former location of the One3Five Cuisine trailer at the Bethesda Farm Women’s Market on Wisconsin Avenue.
“It’s pretty exciting,” said Jon Rossler, who owns the truck and the permanent Corned Beef King location in Olney. “I’ve been flirting with it for a long time. Finding drivers, coordinating their schedules and getting them out on our routes has become taxing.”
Rossler said the truck will be stationed permanently at the market and be open from 11 a.m. to 9 p.m. seven days a week.
Previously, the truck was doing a route around Rockville, which included frequenting office and apartment buildings on Fishers Lane and Kings Farm Boulevard.
The truck's first day at the market will be Saturday.
Rossler said they cook the corned beef for 11 hours, until “it’s like butter.” The full menu will also include pastrami, turkey, brisket and a vegetarian sandwich. Sandwich prices range from $9 for the Turkey Delight to $11.33 for a Reuben or corned beef on rye.
The sandwiches are piled high with meat and they seem to be a favorite of online reviewers, who have given the Olney location 4.5 stars on Yelp.
Rossler first opened Corned Beef King in 2011, but his experience in the deli business stretches back farther as a general manager of the Celebrity Delly location in Falls Church, Va. His father opened the first Celebrity Delly in 1975.
The One3Five Cuisine food truck left the market in January 2014 after its owner, Steve Markham, opened Markham’s Bar and Grill next door.